An ad blocker is a great way to reduce distractions while you browse the web, but did you know they bring several other benefits - including security - to your business?
Today, we explore the world of ad blockers and how they can boost productivity, strengthen security and save money.
What is an ad blocker?
An ad blocker is usually a browser extension or plugin that removes advertisements as you browse the web.
It's worth noting that some won't catch all of the online ads out there, so it's worth shopping around for the one that's right for you and your team.
Why should I invest in an ad blocker?
Malvertising - the cyberthreat that infects online ads with viruses and malware - is rife right now.
More and more hackers are buying up advertising space on legitimate websites and using them to advertise malicious content.
By decreasing the number of ads you're exposed to, you're also lowering your chances of a cyber attack.
Faster load times.
Fewer adverts mean fewer things to load on a page, which means faster loading speeds.
Cut down the amount of time you spend waiting for ad-heavy pages to load fully and get more done with your time.
It's a win-win.
If you work a lot from your mobile phone, an ad blocker can help make your data plan last longer. With no ads, your data is saved for what matters - the content you want to view - rather than annoying auto-play advertisements and pop-up videos.
At first, you may not think ads eat up much of your data. However, this report by the New York Times suggests that more than half of all data is wasted on ads. This study was carried out in 2015 and, since then, online advertising has grown in popularity.
So, by saving data, you also save money as it'll reduce the risk of you running out of data and having to cough up for an emergency data top-up.
One of the main reasons people install an ad blocker is to limit the number of ads they have to sift through before viewing content, watching videos or reading articles.
On the one hand, you can enjoy a decluttered, clean view of the websites you visit.
On the other hand, minimising ads is crucial for productivity levels. Adverts are increasingly tailored to our wants and desires.
With an ad blocker, you'll no longer be bombarded with images of those new shoes you want at every corner of the internet (which also saves you money in the long run).
If you need any advice on boosting your team's productivity or strengthening your cybersecurity, get in touch with a member of our team right now - we're always happy to help.